The Importance of Storytelling in the Nonprofit Sector

Adam J. Cheshier
6 min readJul 16, 2020

The best communicators are always the ones not with the best stories, but the ones who know how to tell a story best. Think of the great communicators you know personally. They are probably mostly telling stories to attract an audience. That’s what captivates viewers’ attention the most.

Stories affect people’s emotions, actions, and behaviors. Stories get into people’s…

Adam J. Cheshier

Documenting obscure pockets of the world across long-distance overland expeditions. Recently celebrated 7 years of nomadism.