How to Attract Potential Volunteers with Video

Adam J. Cheshier
3 min readJul 20, 2020

One of the hottest trends in the nonprofit industry is the use of video to attract volunteers and, today, we will be discussing how to capture the attention of your volunteers and audience through use of video content.

If a picture says a thousand words, a video can tell a whole story.

Why is video so hot in the nonprofit world? That’s simple; it’s not just a trend within nonprofit marketing, but an Internet-wide trend.

The statistics are clear: videos have conquered the Internet. In fact, more than 75% of online traffic now consists of video streaming.

Moreover, providers can confirm that video has become one of the most effective ways to distribute messages.

Here’s why video is so successful

  • Videos on landing pages can increase conversion rates by 80% or more.
  • Video vendors get 66% more qualified requests per year.
  • 51% of video vendors say the video has a better return on investment.
  • Video marketing professionals achieve 54% higher brand awareness

User behavior is the basis for this. For example:

  1. Spectators save 95% of the message when they see it (compared…



Adam J. Cheshier

Documenting obscure pockets of the world across long-distance overland expeditions. Recently celebrated 7 years of nomadism.