9 Unusual Ways to Attract Volunteers to Your Nonprofit Organization

Adam J. Cheshier
5 min readJul 21, 2020

It’s not always easy to recruit volunteers who are involved in your cause. Currently, there are so many nonprofit organizations competing for the same people that it can be difficult to find new volunteers.

So, it is important to think outside the box and think about how everyone can benefit. Are you lacking inspiration and creativity?

Here are some ideas to help you get started.

9 Unique Ways to Attract New Volunteers

Let’s take a look at ways you can attract new attention to your organization’s volunteer program:

1. Make it Sensational

Movemeber is incredibly successful because it created a fun and interesting way to participate in the cause. In fact, the idea was so successful that now it involves people from all over the world. The ice bucket challenge was also a great success.

Do you have the means to do something like that?

If you can create something fun, interesting, and competitive, it will spread much faster than, for example, handing out leaflets to people on the street. In fact, it is an opportunity to get involved and a fun way to show people that they too can get involved in helping their community.

2. Get Creative with Role Descriptions and Titles

It’s simple, but it works: funny headlines and descriptions of volunteers attract attention and make a good first impression.

Take this opportunity to go above and beyond what the potential volunteer expects. Surprise them and pique their curiosity.

On the other hand, incomprehensible and dry names and descriptions can seem vague and leave a lot of room for interpretation. Try to be a little mysterious and creative while being clear enough. Work with current volunteers to create juicy and descriptive working titles. Volunteer job descriptions should also be creative and include as much detail as possible.



Adam J. Cheshier

Documenting obscure pockets of the world across long-distance overland expeditions. Recently celebrated 7 years of nomadism. https://linktr.ee/adam.cheshier